HOPE WINTER COLLECTION
Project Brief
My Client, Vintuna Casuals who are a Modern Clothing Brand, needed a creative marketing campaign for their new launch of winter collection.
They wanted me to come up with an outstanding idea that would place their product right in the consumer’s minds. The product being a hoodie, the design should give the idea of casual, warmth and comfort in the cold weather.
The challenge here was to make it creative, simple, impactful and unique.
Original Object
This is the original product that’s used in the design. The Hoodie pocket is photographed and edited in a sense to give resemblance of a tent in harsh cold weather.
The meaning behind it is that the hoodies will provide warmth and comfort in the cold, being the perfect choice for your winter clothing.
FINAL WORK
COMPARISION: FINAL / ORIGINAL
Changes Made
- ◆ Background Removal
- ◆ White, snowy and cold theme added for the idea of winter
- ◆ Visual items and effects added
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◆ Appropriate coloring and lighting added
◆ Title, Logo and Message